Does Your Data Tell a Story ?

Have you ever presented data that you knew was important, yet the room didn’t seem to engage? You had the charts, the forecasts, and all the right details, but something didn’t connect. Here’s why: data by itself doesn’t inspire action.

What makes people take notice of your presentation is the story behind the data.

When stakeholders hear a presentation, they’re not just looking for facts. They want to know why those numbers should be important to them. They’re searching for meaning—how the data aligns with their goals, solves their challenges, or creates opportunities for growth. Without that connection, even the most carefully prepared presentation risks falling flat.

I remember one instance when a leader told me they were frustrated because they had done all the right things—prepared meticulously, practiced, and delivered confidently. But it wasn’t until they reframed their presentation as a narrative that things changed. Instead of focusing solely on numbers, they highlighted the problem their team was solving, showed how the data supported a clear path forward, and ended with a vision of success their audience could champion.

That shift made all the difference.

If you’re wondering how to turn your own data into stories that drive buy-in, I’ve put together a series of webinars that walk you through the process. You’ll learn how to communicate in a way that engages stakeholders, connects to their priorities, and inspires them to take action.

Data alone doesn’t create impact, but data with a story can transform how you communicate and lead. Let me help you craft your next impactful story and leverage data to win the room!

If this resonates as a resource you would like schedule a 20-minute consultation to learn more about how this could be the tool for your leadership tool kit.

Schedule a Leadership Storytelling Consultation

About the Author

LaDawn Townsend is a storytelling strategist and keynote speaker recognized as a leading authority on influential storytelling. With a reputation for transforming how organizations communicate, LaDawn has worked with top companies including Amazon, NASA, Abbott Pharmaceuticals, the U.S. Congressional Bipartisan Group, and a variety of nonprofits. Featured in Inc. Magazine and Fortune, she has coached high-performing brands, executives, and politicians to lead with purpose, craft compelling narratives, and create meaningful connections with their audiences. Through her dynamic approach, LaDawn empowers leaders to use storytelling as a tool for influence and impact.