Leading with Intuition: A Lesson from Sara Blakely

Sara Blakely is more than inspiration she is a innovator with $5,000, a transformational product and passion is how Sara Blakely took her company Spanx to stellar success. 

An additional element to her winning formula is how she makes the tough decisions that are needed to guide the company forward. In a recent Forbes article Blakely, a long-standing member of the Billionaires Club, shares “I have run this business, I’ve run my life, very, very connected to intuition, which we all have. It’s an inner knowing,”

This inner knowing is what led her to play her cards close and keep a very tight circle around Spanx, including not allowing in outside investors until the time was right. Blakely’s keen insights and business savvy are what have been the driving force behind a company now valued at over $1 billion with Blackstone purchasing majority shares in October. 

What’s next for Blakely? She remains a minority percentage owner in Spanx and for anyone, like myself, who has heard her speak on stage we know that there is even greater coming from this powerhouse. The next level of success that she has achieved is an inspiration to women on what is possible for all of us. 

So, let me ask you. What’s next for you? 

The market is prime for those with the expertise to provide tangible results for others to obtain it. And as established women business owners this is a moment in time to position yourself to expand the profit margin while leading your company with purpose. 

Clients want to know your purpose. 

If we have learned anything over the past 18-24 months, it is that the decision-makers of today seek more transparency from those they do business with. The best way to show this is by getting crystal clear on the purpose of your organization today, and moving forward, which may have changed since you launched that first idea from your kitchen table.

Over the next week join me for “Let’s Get Clear” 9 days of live training designed for women CEOs to elevate their mindset and strategy to step into being who your company needs in 2022 to lead it forward. 

Join me Monday through Friday until December 31st at 830AM EDT on Instagram @ladawntownsend 

To catch the past two episodes, click here and act fast as the replays will be available for a limited time. 

Also, if you are looking for support to help you scale your organization, align your team members, and increase profits in 2022 apply to be a part of our Clear Plan to Profit coaching experience for 20 women CEOs. The program includes traveling, hands-on support and community to learn more visit www.clearplantoprofit.com 

(Photo Credit: Flickr)

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