The Buy-In: Mastering How To Have Conversations With Stakeholders To Gain A Yes!
As an accomplished woman executive, you don’t lack expertise, experience, or a seat at the table. You’ve earned your place. But when it comes to securing buy-in from the Board, investors, senior leadership or employees the conversation doesn’t always go your way.
Your ideas are strong. Your strategy is sound. Yet the approvals, funding, and support you need don’t always follow.
It’s not about working harder. It’s about how you tell the STORI that gains buy-in from others while you stand out as a leader of influence.
The Buy-In is a high-impact leadership program designed to help you master the art and strategy of stakeholder conversations so you can consistently get a YES on mission-critical decisions.
If you’re ready to sharpen your ability to influence at the highest levels, this is the program for you.


Who This Is For ?
The Buy-In Leadership Program is for accomplished women executives & business owners who:
✔ Regularly present to stakeholders (Boards, investors, senior leadership) and need to refine their communication to get buy-in faster.
✔ Are already in high-stakes rooms but struggle to turn conversations into approvals, funding, or strategic alignment.
✔ Want to strengthen their executive presence and influence so decision-makers view them as indispensable leaders.
✔ Are tired of having their ideas challenged, stalled, or dismissed and are ready to confidently secure the green light.


What You’ll Master in The Buy-In
Stakeholder Mindset When it Comes to Decision-Making
Understand what truly drives stakeholder decisions—and how to structure your messaging to align with their priorities.
Framing Conversations for the Green Light
Learn how to present ideas in a way that removes objections, builds alignment, and makes approval the logical next step.
The STORI Framework for High-Stakes Conversations
Craft leadership narratives that connect, persuade, and influence, so your message sticks and stakeholders take action.
Handling Pushback with Confidence
Navigate tough questions, objections, and resistance without losing control of the conversation.
Commanding the Room with Executive Presence
Elevate your communication style so when you speak, stakeholders listen, engage, and say YES.


What’s Included in The Buy-In Program?
Live group coaching sessions with hands-on training in stakeholder communication and strategic influence held on the first and third Tuesdays at Noon PST with replays available.
Personalized feedback & practice scenarios to refine your executive messaging in real time.
The STORI Playbook – a step-by-step framework for structuring leadership conversations that drive decisions.
Exclusive executive community to connect with other high-level women leaders navigating similar challenges.
On-demand tools & resources for ongoing refinement of your leadership communication skills.


Enroll Today
Why Now?
Being in the room is not enough—getting buy-in is what moves your leadership forward.
If you’re tired of presenting ideas that stall, struggling to get leadership support, or simply ready to step into your full influence, The Buy-In will give you the strategies, tools, and confidence to win critical conversations and secure your next big YES.
LaDawn Townsend
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