The Buy-In: The Power Of STORI For Effective Communication
You’re a high-achieving executive leading a team, managing critical business operations, and presenting vital data to senior leadership. The success of your department—and your organization—depends on how well you communicate.
Yet, despite your expertise, you struggle with:
-Speaking with confidence in high-stakes meetings
-Making data and analytics relatable to senior executives
-Being succinct and delivering clear, compelling messages
-Handling difficult conversations—saying “no” while earning a “yes”
-Positioning yourself as an influential leader, not just an executor of tasks
The truth? You've received the promotion and you are in the position you don't need to become someone different you need to lead as the authentic version of you and with this storytelling will be your guide.
Elevate Your Leadership. Master Strategic Communication. Influence Decision-Makers. Without Sacrificing Yourself in the Process.
Who This Is For ?
The Buy-In is a live 6-month leadership program for accomplished women executives & business owners who:
✔ Regularly present to stakeholders (Boards, investors, senior leadership) and need to refine their communication to get buy-in faster.
✔ Are already in high-stakes rooms but struggle to turn conversations into approvals, funding, or strategic alignment.
✔ Want to strengthen their executive presence and influence so decision-makers view them as indispensable leaders.
✔ Are tired of having their ideas challenged, stalled, or dismissed and are ready to confidently secure the green light.
What You’ll Master in The Buy-In
This program equips you with the skills, strategy, and confidence to communicate in a way that gets buy-in, builds trust, and positions you as an indispensable leader.
You will learn my proven STORI framework
STORI is the key to unlocking powerful, effective communication that gets results.
S - Strategic Storytelling → It’s not just what you say, but how you say it—with the end goal in mind.
T - Tactical Communication → Understand who’s in the room & what matters to them.
O - Owning the Message → Master data-driven communication to influence decisions.
R - Rhythm of Leadership → Align your leadership with your personal and professional vision.
I - Become a Leader of Influence → Lead with clarity, confidence, and authority.
Program Breakdown: How You’ll Transform Your Communication & Leadership
Live group coaching sessions with hands-on training in stakeholder communication and strategic influence held on the first and third Tuesdays at Noon PST with replays available. For more support dial into our live Office Hours call to get support on challenging situations, presentations or any questions you have in-between our training calls.
Personalized feedback & practice scenarios to refine your executive messaging in real time through a private onboarding experience and a choice to upgrade and receive more private coaching.
Frameworks & Live Training – a step-by-step framework for structuring leadership conversations that drive decisions through bi-weekly training calls.
Exclusive executive community to connect with other high-level women leaders navigating similar challenges.
On-demand tools & resources for ongoing refinement of your leadership communication skills.
The Missing Piece:
Leadership is a Divine Assignment
At some point in every leader’s journey, you realize that leadership is more than a position—it’s a calling. The greatest leaders throughout history understood this. Throughout the program, we will discuss how to increase your faith to align to your authentic voice as a leader, drive performance, make an impact without sacrificing yourself in the process.
What You Get in the Program
Private Onboarding & Personalized Assessment
Online leadership communication assessment
Private 1-on-1 45-minute executive communication coaching call
6 Months of Bi-Weekly Live Training & Coaching
Live training sessions 1st & 3rd Tuesdays at Noon PST
Q&A and hot-seat coaching opportunities
Office hour coaching sessions in between training sessions
Lifetime Access to All Replays
Never miss a session—watch and revisit the content anytime
Exclusive Frameworks, On-Demand Tools & Resources
Proven frameworks for executive communication
Templates, scripts, and guides for high-stakes conversations
Leadership resources to navigate complex workplace dynamics
Private Coaching Sessions (Upgrade Only)
Four 60-minute private coaching sessions with LaDawn (mentorship level)
Investment: Choose Your Level of Support
The Buy-In Group Program
Pay in Full: $5,000
Installments: 5 payments of $1,250
The Buy-In Group Program & Private Mentorship
Everything in the group program plus four 60-minute private coaching calls, scheduled at your convenience during the program.
Pay in Full: $8,500
Installments: 5 payments of $1,750
Enroll Today
Why Now?
Being in the room is not enough—getting buy-in is what moves your leadership forward.
If you’re tired of presenting ideas that stall, struggling to get leadership support, or simply ready to step into your full influence, The Buy-In will give you the strategies, tools, and confidence to win critical conversations and secure your next big YES.
LaDawn Townsend
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