As a seasoned keynote speaker LaDawn Townsend is the Founder and CEO of STORI Group, a leadership development and strategy firm specializing in executive coaching, high-stakes decision-making, and leadership evolution for C-suite teams. With a deep commitment to empowering leaders, LaDawn and her team partners with organizations to navigate critical inflection points, realign teams, and refine strategies for sustained growth.

Drawing from her extensive experience as a go-to "fixer" while working in Corporate America and later becoming an executive and leadership coach, LaDawn understands the complexities that come with scaling organizations, leading through change, and evolving leadership capabilities. As the guiding force behind the team at STORI Group they guide high-performing executives in aligning their teams, sharpening decision-making, and crafting future-focused strategies that enable long-term success.

Her approach is informed by her own transformative journey, having gone from a high-pressure executive role to a life-changing health crisis that reshaped her perspective on performing under pressure, producing results and not well being for the individual behind the title. This personal experience inspired LaDawn to develop her unique leadership methodology that she teaches to leaders and their teams around the globe.

As a thought leader and keynote speaker, LaDawn has shared her expertise at renowned organizations such as NASA, Amazon, and the Bipartisan Group of U.S. Congressmen. Her work has been featured in Inc. and Fortune, and alongside her team they guide executives in evolving their leadership capabilities, align their teams, and position their organizations for future success, all while navigating complex dynamics and high-stakes decisions with confidence.

As Seen On

“They have been instrumental in growing our company helping us to put our roles in perspective, to see our strengths. And, how we can use our individuality to grow stronger.”

-Liz Whitaker, CFO, -T. Whitaker Company

★★★★★

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