The Buy-In: Executive Communication Program
The Buy-In, a 7-week online, Executive Communication Program is the strategic advantage for high-performing executives who are ready to lead with certainty and deliver messages that drive results.
This isn’t about motivational fluff — it’s a tactical system built for real-world boardrooms, fast-moving initiatives, and high-stakes conversations.
Through a proven 9-part framework, executives master how to decode stakeholder dynamics, position data as influence, and speak in a way that moves the room — even when pressure is high. Combining sharp strategy with refined executive presence, participants walk away equipped to lead, present, and persuade at the highest levels of business.


Lead with Certainty. Land Your Message. Drive Strategic Buy-In
The next cohort begins May 15th
Who This Is For ?
The participants in this program are senior-level executives, rising leaders that present to stakeholders, and high-visibility professionals who are ready to sharpen how they lead, influence, and communicate — especially when the stakes are high and the room is full of decision-makers.
This would also include those that:
✔ Regularly present to stakeholders (Boards, investors, senior leadership) and need to refine their communication to get buy-in faster.
✔ Are already in high-stakes rooms but struggle to turn conversations into approvals, funding, or strategic alignment.
✔ Are tired of having their ideas challenged, stalled, or dismissed and are ready to confidently secure the green light.


What You'll Walk Away With:
A Clear, Tactical Messaging Framework
Learn the 9-part Data-Driven Storytelling System to craft messages that command attention, clarify value, and convert passive listeners into aligned stakeholders.
Tools to Gain Stakeholder Buy-In
Decode unspoken concerns, speak directly to decision-makers' priorities, and customize communication for every audience in the room — or on the call.
Polished Executive Presence
Position your message with precision and authority, even when navigating resistance or presenting under pressure.
A Strategic Voice That Matches the Room
Know when to lead with data, when to lead with insight, and how to align every message to business objectives without over explaining or under-delivering.
Recovery Techniques for When Messaging Misses the Mark
Leverage your past communication missteps to become your future strengths — through the Roadblocks & Guardrails method.
A Leadership Identity That Speaks Before You Say a Word
Remove the internal friction that blurs your message. Step fully into the role of a leader of influence — clearly, consistently, and without apology.


What We Cover:
Tactical Communication:
Decode stakeholder risks
Assess non-traditional data
Tactfully deliver polished presentations
Address all 5 stakeholder audience types
Strategic Framing:
Say what matters and why
Own your existing executive talent
Seize decision-making opportunities
Regain the room when needed
Lead with influential clarity
Leadership Execution:
Roadblocks & Guardrails™ – Learn how to turn miscommunication into momentum
Shed the Suit™ – Communicate from authority, not approval-seeking
Intellectual Triage™ – Address the mindset gaps that are dulling your delivery


The Result:
You won’t just "present well" — you’ll become the executive voice the room trusts to drive clarity, momentum, and results.
How You'll Learn:
This isn’t about passively watching videos — it’s an executive-level learning experience with all of the content taught live and designed for those who move fast and make decisions daily.
Strategic Learning Drops: Curated, streamlined content that delivers what you need — and nothing you don’t.
Action-First Modules: Focused sessions that tie directly to real-world business outcomes, not theory.
Collaborative Executive Dialogues: Tap into peer-powered insights through guided discussions and live scenario breakdowns.
Multi-Modal Engagement: Reflection prompts, business articles, knowledge checks, and strategic surveys ensure each concept sticks and scales with you.
Tactical Assignments: Applied learning challenges designed to help you put the frameworks into practice and show measurable progress in how you lead and communicate.


Program Format: Designed for the Demands of Executive Schedules
Weekly Live Strategy Labs
Our live weekly sessions over the 7-weeks are held on Thursday at 3PM PST. While sessions are scheduled for 60 minutes, some may extend up to 90 minutes depending on the topic and depth of discussion.
Access Replays Anytime
All live sessions are recorded and made available to participants for up to 6 months after the program ends. Whether you need to revisit a key strategy, review a powerful peer discussion, or catch up on a session you missed — the insight is always within reach.
Bi-Weekly Office Hours (VIP Access Upgrade)
For VIP participants, we offer dedicated bi-weekly office hours where you can bring your toughest challenges, get real-time insights, and workshop your message with precision.
Private Onboarding & Coaching Call (VIP Access Upgrade) includes:
Private Leadership Communication Assessment
Begin with a precision-focused online assessment to identify how your communication style is perceived, where it aligns with executive influence — and where refinement is needed.30-Minute Executive Communication Coaching Call
You'll meet 1:1 with a communication coach walk away with clear next steps and immediate strategies to lead communication with greater authority, clarity, and certainty.
Your Investment:
The Buy-In: Executive Communication Program is designed for high-performing leaders ready to elevate their executive presence, command the room, and drive strategic outcomes.
Tuition Options:
Pay in Full: $2,500
2 Payments: $1,380 each
3 Payments: $950 each
Pay in Full Bonus: When you select to pay in full you will receive the following bonuses:
Bi-Weekly Office Hours ($5,000 Value)- dedicated group bi-weekly office hours extra Q&A call
Private Leadership Communication Assessment & 30-Minute Executive Communication Coaching Call ($3,000 Value)- Walk away with clear next steps and immediate strategies to sharpen your communication skills.


Need employer reimbursement?
Once your application is approved, we’re happy to provide a customizable reimbursement request letter to support employer sponsorship.
Meet Your Instructor
LaDawn Townsend is a trusted advisor to executive leaders navigating high-stakes decisions and high-visibility roles and a keynote speaker. With a career spanning global process improvement, customer experience strategy, and executive coaching, she brings a unique blend of operational precision and leadership insight to her leadership communication training.
As the creator of the Roadblocks & Guardrails™ methodology and host of The Executive Suite Podcast, LaDawn equips leaders with the tools to communicate with certainty, gain strategic buy-in, and influence outcomes at the highest levels of leadership. Her frameworks have guided senior executives in banking, tech, government, and construction through critical moments of transformation.
LaDawn has taught her leadership communication framework to renowned organizations such as NASA, Amazon, and the Bipartisan Group of U.S. Congressmen, Charles Schwab, Union Bank, SBA, BVLGARI and Abbott Pharmaceuticals. Her work has been featured in Inc. and Fortune.




"Created a plan to help us clear the hurdles in our way, exceeding our expectations."
- Nicole Pitsinos Director of Marketing
BVLGARI North America






"We've had the great privilege of working with LaDawn and her quality team for more than a year now. The provided training and consulting services have been "spot on."
- Dave Rudd, CFO i5 Services
"LaDawn has been instrumental in growing our company. She helped us to put our roles in perspective, to see our strengths. And, how we can use our individuality to grow stronger."
- Liz Whitaker, CFO
T. Whitaker Construction Company
"Working with LaDawn helped our business to where it needs to be for growth, serving our community & team."
- Michelle Vallejo, COO Pulga Los Portales & US Congressional Candidate (TX-15)
Your Investment:
The Buy-In: Executive Communication Program is designed for high-performing leaders ready to elevate their executive presence, command the room, and drive strategic outcomes.
Tuition Options:
Pay in Full: $2,500
2 Payments: $1,380 each
3 Payments: $950 each
This is more than a training — it’s a strategic investment in your ability to lead with certainty, communicate with authority, and gain powerful buy-in when it matters most.
Pay in Full Bonus: When you select to pay in full you will receive the following bonuses:
Bi-Weekly Office Hours ($5,000 Value)- dedicated group bi-weekly office hours extra Q&A call
Private Leadership Communication Assessment & 30-Minute Executive Communication Coaching Call ($3,000 Value)- Walk away with clear next steps and immediate strategies to sharpen your communication skills.


LaDawn Townsend
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