Trusted by Global Brands

Why Pain Point to Purchase Works

Organizations often struggle to connect with their audience because they miss the mark on addressing what truly matters to their prospects and customers.

By focusing on the pain points that influence buying decisions, this consulting solution aligns your teams, sharpens your messaging, and positions your organization as the trusted choice in your industry.

What We Do

Unlock the key to driving revenue growth and building lasting customer relationships with Pain Point to Purchase, a consulting solution designed to help your organization identify and address the real challenges faced by your prospects and customers.

In today’s competitive landscape, understanding the pain points of your audience is no longer optional—it’s essential for turning potential customers into loyal advocates and deepening relationships with existing clients.

At the heart of Pain Point to Purchase is a proven methodology that empowers companies to:

• Uncover What Truly Matters: Identify the unspoken needs, challenges, and desires of your prospects and customers.

• Craft Resonant Messaging: Develop messaging that speaks directly to your audience’s pain points, driving connection and trust.

• Turn Pain into Action: Transform customer challenges into actionable strategies that lead to meaningful engagement and increased sales.

• Deepen the Buying Relationship: Build lasting relationships by addressing ongoing customer needs and providing consistent value.

How It Works

This exclusive consulting engagement is customized to grow with your organization’s unique goals and challenges. Over a series of strategic sessions, we will:

1. Conduct a STORI Pain Point Audit: Dive deep into customer insights to identify gaps and uncover opportunities.

2. Develop Tailored Messaging: We will co-collaborate together to create compelling, customer-focused messaging.

3. Implement Actionable Strategies: Equip your sales and marketing teams to communicate effectively with the tools and techniques to reduce the sales cycle.

4. Drive Measurable Results: Establish key performance indicators to track progress while ensuring sustained success.

5. Leadership Executive Coaching & Accountability: Work with your senior leaders in private or group executive coaching sessions as they work towards implement the STORI Pain Point Blueprint.

”They came through with flying colors.”

- Aniket Deb, CEO & Co-Founder & Tarun Soni, CFO
Bizongo

Testimonials

Ready to Transform Your Companies STORI?

Let’s turn your audience’s challenges into opportunities for growth.

Pain Point to Purchase isn’t just about increasing sales—it’s about creating meaningful, lasting connections with your customers.

Contact us today to explore how we can help your organization thrive.

”Created a plan to help us clear the hurdles in our way, exceeding our expectations.”

- Nicole Pitsinos Director of Marketing
BVLGARI North America

”LaDawn has the ability to identify the root causes of critical problems that negatively impacted our Retail Banking area led to projects that not only improved operational performance, but more importantly significantly improved customer experience.”

-Tom Helock, Vice President, Process Engineering Consume Banking Strategy & Transformation
Bank of America

Testimonials

Meet Your Storytelling Strategist

LaDawn is a seasoned storytelling strategist with a unique blend of expertise in leadership, culture, and business performance. Through her STORI framework, LaDawn empowers leaders and teams to leverage storytelling to deeply connect with their audiences, overcome obstacles, and position their communication as the solution to meet their audience's needs—whether that's gaining a customer or winning over a stakeholder.

LaDawn has been featured in publications such as Inc. and Fortune, and she has taught her STORI method to leaders at top organizations including Amazon, NASA, the Bipartisan Group of US Congressman, BVLGARI, and more.

Her approach not only strengthens team dynamics but also equips businesses with the tools to turn challenges into opportunities, ensuring that every story told leads to meaningful business outcomes.

Let LaDawn Help in the Storytelling Journey.

If you’re ready to turn your company’s story into a strategy for measurable growth, let’s start the conversation. Whether you need to align your teams, attract more customers, or gain stakeholder buy-in, LaDawn Townsend is here to help.

Contact Us Today

Schedule a consultation to discover how LaDawn Townsend can partner with you to create storytelling strategies that inspire action and drive results.