Turn Excuses From Potential Customers into Action with Pain Point to Purchase

Are you hearing objections over and over again. Do these sound familiar?
"We need more time."
"Now isn’t the right time."
"We have to get more bids before presenting this to leadership for approval."

If these excuses sound all too familiar, you're not alone. As a business owner or sales and marketing professional, you've done the work—you’ve invested in marketing experts, branding agencies, and strategies to grow revenue and retain clients. Yet, despite your efforts, prospects still hesitate, stall, or walk away.

What Makes This Workshop Different?

This is more than just a workshop. It’s an end-to-end transformative experience that equips you with everything you need to sell with confidence and authenticity:

• Pre-Workshop Assessment: Identify your current strengths and growth opportunities with our Online Sales Storytelling Assessment.

• One-on-One Private Coaching Call: Receive personalized feedback and a roadmap to help you maximize your growth.

• Foundational Money Mindset Training: Access exclusive courses designed to shift limiting beliefs and align your mindset with success (strongly encouraged but not required).

• Three Days of Interactive Training: Master a proven storytelling framework and apply it directly to your business in real time.

• Practical Deliverables: Leave with 10 follow-up email templates, a sales pitch, and a fully aligned story for your offers.

• Hot Seat Coaching: Present your pitch and receive live one on one coaching in a group setting to refine your story to perfection.

The truth? Marketing and branding can only take you so far. The real issue lies in how your offer is perceived. Your prospects don’t yet see your solution as essential. Pain Point to Purchase will change that.

Who is this bootcamp for?

This workshop is designed for:

• Business owners and entrepreneurs seeking to increase conversions.

• Sales professionals who want to enhance their storytelling skills.

• Leaders who want to connect authentically with their customers.

• Anyone ready to elevate their sales strategy by addressing customer pain points with powerful stories.

What You’ll Walk Away With

1. A clear understanding of your customer’s pain points and how to address them with storytelling.

2. A fully aligned sales pitch tailored to your audience.

3. 10 personalized follow-up email templates created using AI tools like ChatGPT.

4. A refined offer (or offers) that speaks directly to your customers.

5. Confidence in delivering a sales story that resonates and converts.

6. Exclusive insights from expert coaching and collaboration with peers.

What’s Included

• Pre-Workshop:

  • Online Sales Storytelling Assessment

  • One-on-One Call to discuss your assessment results

  • Access to foundational money mindset courses
    

• During the Workshop:

  • Daily lunch and refreshments

  • Comprehensive training sessions and practical exercises

  • Hands-on tools to craft your sales stories and offers

  • Hot seat coaching and feedback on your pitch

  • Exclusive networking opportunities

  • A complete story framework to use in your business

  • Follow-up email templates and resources
    

• Post-Workshop:

  • Enjoy 30 days of exclusive private coaching with two 45-minute virtual audio sessions, to help you implement what you’ve learned, tackle challenges, and navigate any roadblocks with expert guidance. (VIP Upgrade Only)

Workshop Details

• Date: March 19 - 21, 2025

• Location: Las Vegas, Nevada

• Exclusive Group Size: With no more than 15 attendees in the room, we ensure hands-on support for everyone.

• Pre-Workshop:

  • Online Sales Storytelling Assessment

  • One-on-One Call to discuss your assessment results

  • Access to foundational money mindset courses

• During the Workshop:

  • Daily lunch and refreshments

  • Comprehensive training sessions and practical exercises

  • Hands-on tools to craft your sales stories and offers

  • Hot seat coaching and feedback on your pitch

  • Exclusive networking opportunities

  • A complete story framework to use in your business

  • Follow-up email templates and resources

Executive Ticket

VIP Ticket

• Pre-Workshop:

  • Online Sales Storytelling Assessment

  • One-on-One Call to discuss your assessment results

  • Access to foundational money mindset courses

• During the Workshop:

  • Daily lunch and refreshments

  • Comprehensive training sessions and practical exercises

  • Hands-on tools to craft your sales stories and offers

  • Hot seat coaching and feedback on your pitch

  • Exclusive networking opportunities

  • A complete story framework to use in your business

  • Follow-up email templates and resources

• Post-Workshop:

  • Enjoy 30 days of exclusive private coaching with two 45-minute virtual audio sessions, to help you implement what you’ve learned, tackle challenges, and navigate any roadblocks with expert guidance. (VIP Upgrade Only)

$10,000

$6,500

Meet Your Storytelling Strategist & Trainer

LaDawn Townsend is a keynote speaker, leadership strategist, and storytelling expert dedicated to transforming how leaders and organizations connect, communicate, and drive lasting impact.

Through her signature storytelling system, LaDawn teaches leaders to harness the power of authentic communication by aligning with their core identity. This alignment strengthens executive presence, enables leaders to inspire action, and positions them as influential change-makers within their industries.

The Pain Point to Purchase system is an extension of the principles LaDawn has used to guide executives and teams worldwide. By leveraging the art of storytelling, she helps businesses overcome objections, eliminate excuses, and establish deeper, more meaningful connections with their customers.

LaDawn’s journey is deeply personal. After a life-altering experience—going from her corporate America executive desk to the emergency room—she discovered the importance of alignment in leadership and life. This revelation led her to develop a methodology that empowers others to avoid burnout, find their true voice, and lead with purpose and impact.

As the host of LaDawn Townsend TV, she engages audiences with solution-oriented conversations that equip leaders to navigate today’s most pressing challenges. Her reputation as a trusted advisor to C-suite executives and their teams is built on her ability to create transparent, constructive environments that drive results.

With Pain Point to Purchase, LaDawn brings her expertise to business owners, sales professionals, and marketing teams, equipping them with storytelling strategies to reframe objections, communicate value effectively, and position their offers as essential. Her work ensures leaders and businesses move from stalled opportunities to transformative success.

Looking for a Private Workshop or Keynote?

Enhance your team’s skills with a private workshop or keynote focused on Pain Point to Purchase. Whether you’re looking to boost sales team performance or empower your leadership with strategic storytelling, we offer customized sessions to fit your organization’s specific needs.

Contact us today to schedule a private session and bring this powerful system directly to your team.